[Projects / Ember Roast Co.]
A coffee film you can tap through.
- Client
- Ember Roast Co., Portland
- Services
- Shoppable Film · In-Video Checkout
- Timeline
- 5 weeks
The challenge
Ember roasted exceptional single-origin coffee, but its product videos ended at the credits – viewers loved the story and then bounced. Wholesale buyers wanted something their own customers could explore, not just admire.
Our approach
We built a roast-picker film: viewers choose their tasting path, tap hotspots on brewing gear mid-scene, and check out without leaving the video. One shoot, three roast journeys, every tap tracked.
Deliverables
- —Shoppable launch film, 3 roast paths
- —Hotspot system + in-video checkout
- —Social cuts & wholesale embed kit
- —Tap analytics dashboard
Outcome
Click-through doubled within a month of launch, and the average viewer explores two roast paths per session. Ember’s wholesale partners now embed the film on their own product pages.
[More work]
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