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Signalbloom

[Projects / Forma Architects]

Walk the building before it’s built.

Client
Forma Architects, Austin
Services
360° Interactive Tour · Web Player
Timeline
6 weeks
Audience experiencing the Forma Architects 360 video tour

The challenge

Forma’s renders were beautiful but flat – prospective clients couldn’t feel the spaces, and partners repeated the same walkthrough call on every enquiry. The portfolio needed to sell before the first meeting.

Our approach

We filmed a 360° guided tour with branching room paths, hotspot annotations on materials, and a book-a-walkthrough ending. Viewers explore three unbuilt projects at their own pace – on any device.

Stitching 360 footage for the Forma interactive tour Camera rig on location for the Forma walkthrough shoot

Deliverables

  • —360° tour across 3 projects
  • —Material hotspots + booking ending
  • —Web player embed + mobile build
  • —Room-by-room engagement analytics

Outcome

Enquiry quality is up and partners say the tour sells the practice before the first call. Average session runs over four minutes – an eternity for portfolio content.

Shoppable & Web Video Video SEO & Distribution

[More work]

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