[Projects / Verdant Skincare]
Skincare advice that answers back.
- Client
- Verdant Skincare, Brighton
- Services
- Personalized Video Quiz · Distribution
- Timeline
- 4 weeks
The challenge
Verdant’s routine finder was a wall of form fields – shoppers bounced before reaching a recommendation, and the brand’s best educators, its aestheticians, never appeared in the funnel.
Our approach
We replaced the form with a filmed consultation: viewers answer three on-camera questions and the film branches to a personalized routine with shoppable steps. Friendly, fast and fully trackable.
Deliverables
- —Branching video quiz, 8 routines
- —Shoppable routine endings
- —Site embed + email capture
- —Quiz-answer audience insights
Outcome
Quiz completions tripled versus the old form, and routine bundles now outsell single products. Verdant plans its content calendar from the quiz answers viewers volunteer.
[More work]
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